President - GreenPoint Digital
Shirley is the Co-Founder and President of GreenPoint. She has over two decades of experience in marketing and management. She has worked with large corporates, small- to medium-sized corporates, schools, not-for-profit and community-based organizations in their marketing and branding efforts.
Shirley is also the President of Tomorrow’s Genius that provides core/supplemental and college/test-prep education across grades 5-12 in schools and organizations in underserved communities in the NY, NJ and CT. TG’s mission is to bring accomplished and passionate educators combined with state-of-the-art technology and content to deliver personalized learning to underserved students.
Previously she worked as a marketing, branding and market research professional at Citibank, Roper Starch Worldwide, Simmons Market Research and Harrigan-Bodick. She has managed numerous market research and branding studies and implementations. Earlier in her career she worked as a Project Manager where she coordinated work flow of sale and marketing data collection facilities nationwide. She has spent considerable time doing field research including conducting interviews and producing reports.
Shirley holds a Master’s Degree in Economics from Bombay University and an M.B.A. in Marketing from the University of Bridgeport, CT. Shirley has two teenage sons and lives in Rye, NY with her family.