We use a variety of time-tested techniques to assist our clients in customer acquisition and retention. Having a solid customer acquisition strategy and execution framework is an essential component for any business. Without it, most businesses struggle to grow meaningfully. The first part of our analysis if to discern which channel is the most sustainable for bringing through new customers.
A one-size-fits-all-approach cannot be applied to all customer acquisition channels. While organic outreach and search maybe a strong business for one channel, it may be a misfit for other business models where viral marketing may be effective, delivering millions of new visitors each month.
While a plethora of commodity-like and seemingly tailored customer acquisition and retention strategies abound in the industry, the true test of time is their long-term effectiveness. Our strategy teams focus on the fit of a strategy to the business and product platform.